Although the OC Register story about Wallin Surfboards' line of Playboy bunny boards got hoots from OC surfers, Wallin may be tapping into a growing international market for surfboards as a branding tool rather than a piece of athletic equipment.
As a branding tool Japanese phone, electronics, car & clothing companies will offer these branded boards as competition prizes and showroom displays...Surfing in Japan is a minor sport, but the surf culture is strong, a surfboard would not be something an average consumer would go out and purchase, but certainly something they would like to win and display at home.
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