Shark Shield, the Australian shark deterrent device manufacturer, couldn't have gotten a better publicity shot than this one in Mirror.co.uk.
This incident happened while scientists were testing the anti-shark device off the coast of Australia. The Shark Shield model for surfers retails for under US$1,000 and attaches to the tail of the surfboard.
Unfortunately, the Australian reported, another Great White thought the gizmo made a good snack:
...during a test of the device, activated on a float carrying bait when the 3.6m female shark approached. Rather than being deterred by the device, the shark, under the gaze of the Natal Sharks Board, bit into it.
Furthermore, makers of the device say it's only guaranteed to work "when it's stationary, not when it's surfing in the wave or paddling,"--which may give you a little comfort, I suppose, when you're inbetween sets and you have time to sit there and think about sharks.
Here's a promotional vid from Sea Change Technology, the manufacturer.
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