Airshow creator brought onboard to re-launch JC Hawaii brand

JC Hawaii surfboards are on the way back, with Newport Beach surfer-editor-entrepreneur Skip Snead now onboard as veep for sales and marketing.

Snead, former editor of Surfing Magazine, was recruited by owner and shaping legend John Carper to re-launch the brand with a new advertising campaign, new team riders, a new website, and dealer incentives.

"The new boards I'm seeing from JC are some of the most beautiful surfboards I have ever seen," says Snead. "And the team riders, from Shane Dorian to Sean Moody to Josh Hoyer are stoked as well."

Having recently run a licensing business with Mattel and Disney Consumer Products, Snead says he once again got the itch to get back into the surf industry.

His most notable contribution to surfing was when he and fellow surfer Shawn Barney Barron invented the on- or above-the-lip "airshow" surfing contest. He was also consulting producer for a Fox action sports series.